Publication date: 29.04.2025
Experienced Law Specialist with a demonstrated history of working in the law practice industry. Skilled in International Law and Joint Ventures. Strong legal professional with a Bachelor of Laws focused in Jurisprudence from Yaroslav Mudriy National Law Academy of Ukraine. Specializations: Copyright Law • Entertainment Law • Intellectual Property Law • Legal Consulting • Startup Law • Business Law • Trademark Law
Franchise System Setup and Legal Support in the USA: How a Lawyer Helps Scale Your Business
Franchising is one of the most effective ways to scale a business without the high costs of launching new locations from scratch. However, launching a franchise in the United States requires precise legal preparation: from registering a trademark to creating a tailored documentation package in line with the Federal Trade Commission (FTC) rules, and protecting intellectual property rights at both federal and state levels.
Attorney Olena Yaremchuk has extensive practical experience supporting companies that want to successfully build franchise networks in the U.S. One notable case involved building a franchise system for a client in the HoReCa sector, which resulted in the launch of more than 20 franchise locations within the first two years—all in full compliance with U.S. legal standards.
Case Overview
A client approached with the idea of scaling their café network through franchising in the United States. While the business had local popularity, entering the national market required creating a franchise model compliant with U.S. laws and preparing all necessary legal steps: trademark registration, franchise agreements, and structuring royalty and franchise fee policies.
Support Stages
1. Business Audit and Franchise Strategy Development
First, the legal team audited the client's business model:
- Assessment of product advantages and process standardization potential
- Review of the business's readiness to meet U.S. franchise network requirements
- Creation of a state-by-state roadmap for franchise expansion
2. Intellectual Property Protection
The next stage was brand legal protection:
- Filing a trademark registration application with the USPTO (U.S. Patent and Trademark Office)
- Developing a licensing policy for franchisee brand use
- Creating legal measures to prevent misuse of the trademark
3. Development of Franchise Documentation Package
A full legal document package was prepared for launching the franchise in the U.S.:
- Franchise Disclosure Document (FDD) in compliance with FTC requirements
- Standard Franchise Agreement with brand owner protections
- Non-Disclosure and Non-Compete Agreements
- Franchisee training instructions
Advantages of Comprehensive Legal Support:
- Full compliance with U.S. legislation
- Protection of the client’s commercial and intellectual interests
- Scalable franchise model with minimized risks
Visual Proof of USPTO Application Preparation:
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Frequently Asked Questions
Question
Is it necessary to register a trademark before launching a franchise in the U.S.?
Answer
Yes, registering with the USPTO is essential to protect the brand on a federal level.
Question
What document is mandatory for franchising in the U.S.?
Answer
The Franchise Disclosure Document (FDD), regulated by the U.S. Federal Trade Commission (FTC).
Thanks to comprehensive legal support from attorney Olena Yaremchuk, the client successfully built a compliant and scalable franchise system in the U.S., enabling rapid business expansion while improving brand investment appeal.
